IJWOS VOLUME-03 ISSUE-05 MAY 2026

Articles

  • Inflation and it's impact on consumer spending and savings behaviour

    Mr.G.Vinesh kumar, Ms.Nenavath Lavanya (Author)
    Keywords: Inflation,discretionary,vulnerable
    DOI: https://doi.org/10.71366/ijwos03052622949

    Published Date: 2026-05-06 Page No.: 1-10


A COMPARATIVE STUDY ON DIGITAL MARKETING PRACTICES OF SEED COMPANIES WITH REFERENCE TO TULASI SEEDS PVT. LTD. AND NUZIVEEDU SEEDS

K. Ramya, Dr.B. Chandra (Author)
Keywords: Digital Marketing, Social Media Marketing, Seed Industry, Engagement Rate, Brand Positioning, Agribusiness, Comparative Analysis.
DOI:

Published Date: 2026-05-07 Page No.: 11-16


Association between serum magnesium levels and acute exacerbation of COPD

Dr Mohamed Fahrudeen S, Dr Kaavya (Author)
Keywords: COPD,hypomagnesaemia,elastin degradation, vascular calcification, bronchospasm
DOI: https://doi.org/10.71366/ijwos03052631273

Published Date: 2026-05-07 Page No.: 17-23


Lightweight and Scalable Feature Reduction Approach for Cyber Defense System

Neha Rohidas KIrve, Harshal Nikalje, Harish Tiwari, Rutuja Shinde, Prakash Kshirsagar, Aaryan amit chintal (Author)
Keywords: polymorphism, java programming, method overriding, interface implementation, inheritance, dynamic method dispatch
DOI:

Published Date: 2026-05-07 Page No.: 24-28


Design and Analysis of a Compact Capsule Antenna for 2.45 GHz ISM Band Biomedical Applications

Illakiya KS, R. Sittalatchoumy (Author)
Keywords: Capsule antenna, ISM band, biomedical antenna, microstrip patch, CST, RT5870, miniaturization
DOI: https://doi.org/10.71366/ijwos03052674122

Published Date: 2026-05-07 Page No.: 29-36


A STUDY ON TALENT MANAGEMENT APPROACH WITH REFERENCE TO NUZIVEEDU SEEDS PVT. LTD.

Bandaru Yamini, Dr. S. M. Murali Krishna, 3P.Lavanya (Author)
Keywords: Talent Management, Human Resource Practices, Employee Engagement, Retention, Nuziveedu Seeds, Performance Appraisal, Training and Development.
DOI: https://doi.org/10.71366/ijwos03052690247

Published Date: 2026-05-10 Page No.: 37-48


ANALYZING PRICE PATTERNS: A TECHNICAL PERSPECTIVE ON STOCK INDEX MOVEMENTS

Muguli Bhumika, MD Arshad Sultana, Dr. KVS. Praveena (Author)
Keywords: Technical Analysis, Stock Indices, Nifty 50, Sensex, Trading Signals, Market Trends, Indicators
DOI:

Published Date: 2026-05-10 Page No.: 49-58


A STUDY ON THE IMPACT OF BUY NOW PAY LATER (BNPL) SERVICES ON MILLENNIALS IMPULSE BUYING BEHAVIOUR AND FINANCIAL DISCIPLINE

Ravichandran M, Pooja.S, Ravichandran M (Author)
Keywords: Buy Now Pay Later (BNPL), Impulsive Buying Behaviour, Financial Discipline, Millennials, Digital Payment Systems.
DOI:

Published Date: 2026-05-10 Page No.: 59-80


A STUDY ON THE IMPACT OF SUSTAINABLE TRANSPORTATION INITIATIVES ON RETAIL STORE IMAGE AND CONSUMER PERCEPTION IN TRICHY

K.M.Mahalaxmi, C.Annamalai (Author)
Keywords: Sustainable transportation, Retail store image, Consumer perception, Eco-friendly Logistics, Brand Value Enhancement
DOI:

Published Date: 2026-05-10 Page No.: 81-100


Beyond Attendance: A Multidimensional Analysis of Workplace Absenteeism and Its Organizational Consequences

Dr. Abhilasha Rajak, Dr. ABDUL HALEEM QURAISHI (Author)
Keywords: Absenteeism, Attendance, Workplace, HR interventions
DOI: https://doi.org/10.71366/ijwos03052653461

Published Date: 2026-05-10 Page No.: 101-108


XSS Payload Injector

SANJAY V, SANJAY V (Author)
Keywords:
DOI:

Published Date: 2026-05-12 Page No.: 109-115


Stock repurchases, innovation, and the green transition in India: Evidence from listed firms, R&D spending, and low-carbon technologies

DR. NABEEL AHMAD, DR. TABISH E WARIS, NABEEL AHMAD (Author)
Keywords: Share repurchases; India; Innovation; Green patents; R&D; ESG; Sustainability; SEBI; Buybacks; Green transition; BRSR; SDGs
DOI: https://doi.org/10.71366/ijwos03052649645

Published Date: 2026-05-12 Page No.: 116-128


Risk assessment in digital banking operation:A study of Kotak Mahindra Bank Ltd.

Chipiri poojitha, K.Hari chandana Devi (Author)
Keywords: Digital Banking E-Banking Operations Risk Assessment Cybersecurity Threats Transaction Fraud Operational Risk
DOI: https://doi.org/10.71366/ijwos03052671782

Published Date: 2026-05-12 Page No.: 129-140


The Impact of Mobile Banking on Consumer Savings Behavior

Ms. T.Deekshitha, Mr. G Vinesh Kumar (Author)
Keywords: Mobile Banking, Financial Inclusion, Consumer Behavior, Customer Satisfaction, Mobile Money, Technology Adoption, Digital Banking, Savings BehaviorPerceived Usefulness, Ease of Use, Developing Economies
DOI:

Published Date: 2026-05-13 Page No.: 141-149


Cardio- immunotoxicity of Immune Checkpoint Inhibitors: A Focus on Myocarditis

Dr. M. Gowthami, Shirley Angelina Kothur, Perne Venkata Adithya (Author)
Keywords: myocarditis, cardio-oncology, immune checkpoint inhibitors, immune-related adverse events
DOI:

Published Date: 2026-05-13 Page No.: 150-158


A Study on Consumer Sense-Making on Brand Authenticity with Reference to Fake Engagement on Instagram Tiruchirappalli

M. Ravichandran, S. Harini (Author)
Keywords: Fake Engagement, Brand Authenticity, Consumer Sense-Making, Instagram Marketing, Consumer Behaviour.
DOI:

Published Date: 2026-05-13 Page No.: 159-175


Application of positive psychology in education to enhance community engagement among ethnic minority students: a study at Son La College

Dinh Thi Hoai (Author)
Keywords: positive psychology; community engagement; ethnic minority students; college education; Son La College.
DOI: https://doi.org/10.71366/ijwos03052608062

Published Date: 2026-05-14 Page No.: 176-185


Building a digital ecosystem to support the community-based tourism value chain: a case study of Moc Chau, Vietnam

Nguyen Thi Minh Thu (Author)
Keywords: air transportation, tourism value chain, open data, intersectoral coordination, community-based tourism, Moc Chau
DOI: https://doi.org/10.71366/ijwos03052698846

Published Date: 2026-05-14 Page No.: 186-196


A Review on Adaptive interview preparation system

Hrishikesh Supe, Tejas Chavan, Dino Yaltiwar, Sohail Khan, Hrishikesh Supe (Author)
Keywords:
DOI: https://doi.org/10.71366/ijwos03052639920

Published Date: 2026-05-15 Page No.: 197-206


AN EMPIRICAL STUDY ON EMPLOYEE PERCEPTION ON EMPLOYEE WELFARE MEASURES AND ITS IMPACT ON JOB SATISFACTION: A STUDY ON COROMANDEL INTERNATIONAL PVT. LTD

Kotthala Hema Madhuri, Meka Venkata Meenakshi, Konchada Meghana, Auadhati Datta (Author)
Keywords: Employee Perception, Employee Welfare, Coromandel International, Job Satisfaction, Statutory Measures, Non-Statutory Measures, Organizational Performance, HR Practices
DOI:

Published Date: 2026-05-15 Page No.: 207-219


EXPLORING THE IMPACT OF DIGITAL EMPLOYEE ENGAGEMENT PRACTICES ON ORGANISATIONAL PERFORMANCE IN SMES: AN EMPIRICAL STUDY

Bharath Kumar A (Author)
Keywords: Digital HR practices, employee engagement, SMEs, productivity, organisational performance
DOI:

Published Date: 2026-05-16 Page No.: 220-231


Simulation-Based Evaluation of RPL for Multi-Hop Wireless Sensor Networks

Sneha A, R Sittalatchoumy (Author)
Keywords: RPL,IOT,Multihop,Grid,Elliptical,MATLAB
DOI:

Published Date: 2026-05-16 Page No.: 232-240


Quantum Computing in Artificial Intelligence Algorithms, Applications and Future Scope

Shubham Upadhyay, Dr. Jeetendra Singh Yadav (Author)
Keywords: Quantum Computing, Artificial Intelligence, Quantum Machine Learning, Hybrid Quantum-Classical Systems, QML, QSVM, VQC, Quantum Neural Networks, NISQ Devices, Quantum Algorithms
DOI:

Published Date: 2026-05-16 Page No.: 241-259


AI THROUGH LINK BASED ROUTING IN EV NETWORKS

KARTHIK S, MAJID AHMAD NAIKOO, MAHESH GANIGER, RAHUL TUKARAM PAWAR, SRUJAN S, BHAVANI SHANKAR S (Author)
Keywords:
DOI:

Published Date: 2026-05-16 Page No.: 260-270


Employee Well-Being and Hybrid Work Culture: Emerging Trends in Human Resource Management

Dr. Nital Kothari, Dr. Nital Kothari (Author)
Keywords: Human Resource Management, Employee Well-Being, Hybrid Work Culture, Employee Engagement, Work-Life Balance, Organisational Behaviour, Workforce Management
DOI:

Published Date: 2026-05-16 Page No.: 271-278


ANN-BASED FUTURE PREDICTION MODEL FOR ENERGY EFFICIENT SLEEP/WAKE SCHEDULING IN WSN

Kannaeramoorthi M, Sittalatchoumy R (Author)
Keywords: Wireless Sensor Networks, ANN, Energy Efficiency, Sleep/Wake Scheduling, Future Prediction.
DOI: https://doi.org/10.71366/ijwos03052672543

Published Date: 2026-05-16 Page No.: 279-284


Challenges and Opportunities in Assurance of Sustainability Reports in India

Dr. Shara Khalid, Dr. Hena Naaz, Dr. Agha (Author)
Keywords: Sustainability Reporting, corporate strategy, Environmental, Social, and Governance (ESG).
DOI: https://doi.org/10.71366/ijwos03052623027

Published Date: 2026-05-16 Page No.: 285-289


THE ROLE OF CANVA-BASED LEARNING ACTIVITIES IN FOSTERING BEHAVIOURAL, EMOTIONAL AND COGNITIVE ENGAGEMENT AMONG STUDENT-TEACHERS

Ambrisha Sinha, Ishrat Naaz (Author)
Keywords: Keywords: Active Learning, Behavioural Engagement, Canva, Cognitive Engagement, Educational Technology, Emotional Engagement, Student-Teachers, Teacher Education
DOI: https://doi.org/10.71366/ijwos03052605292

Published Date: 2026-05-23 Page No.: 290-303


The Future of Work: AI and Hybrid Workforce Management

Dr.K.Sundaresh, Dr.K.Balaji, G.Jasmine, A Dhivya Bharathi (Author)
Keywords: Artificial Intelligence, Hybrid Workforce, Workforce Management, Employee Productivity, Digital Transformation
DOI:

Published Date: 2026-05-25 Page No.: 304-308


Gramin Upchar: An AI-Enabled Centralized Web Platform for Bridging the Rural Healthcare Accessibility Gap in India

Bikalp shukla, Aditya Kumar, Divyanshi Verma, Anamika Ankolnerkar, Bhumika Sonare, Varsha Zokarkar (Author)
Keywords: Rural Healthcare, AI-Enabled Platform, MERN Stack, Digital Health, Medical Camp Management, Machine Learning, Disease Prediction, Multilingual Chatbot, Volunteer Coordination, eHealth India.
DOI:

Published Date: 2026-05-25 Page No.: 309-319


Secure AI-Driven Corn Disease Detection in 5G/6G-Enabled Smart Agriculture : Integrating Deep Learning and IoT Sensor Networks.

PARDEEP SINGH, TARUNA GULATI (Author)
Keywords: 5G/6G Networks, CNN, Corn Disease Detection, Cybersecurity, Deep Learning IoT, Smart Agriculture, UAV imagery, YoLo
DOI: https://doi.org/10.71366/ijwos03052645364

Published Date: 2026-05-25 Page No.: 320-328


Smart Optimized Routing Protocol for Disaster Management in WSN

JUNIA SUSHEELA SHALOM, R SITTALATCHOUMY (Author)
Keywords: Wireless Sensor Networks (WSN); Smart Routing; Disaster Management; Energy Efficiency; Multi-criteria Optimization; Disaster Detection.
DOI: https://doi.org/10.71366/ijwos03052623306

Published Date: 2026-05-25 Page No.: 329-340


“Development of an Intelligent Water Pipeline Leakage Detection and Alert System- A Review”

Shailendra Singh Thakur, Mr. Shivanshu Patel (Author)
Keywords: Water Leakage Detection, Intelligent Monitoring System, Internet of Things (IoT), Smart Water Management, Pipeline Monitoring, Wireless Sensor Networks, Flow Sensors, Pressure Sensors
DOI:

Published Date: 2026-05-25 Page No.: 341-350


A Review on Optimization of Rectangular Box Bridge Structures under IRC Loading

Ashfaque Mansoori, Mr. Sumnottam Patel (Author)
Keywords: Rectangular Box Bridge, Optimization, IRC Loading, Finite Element Analysis, STAAD.Pro, Cost Optimization, Box Culvert, Structural Analysis, Parametric Study, Bridge Design, IRC Class A Loading, IRC 70R Loading, Reinforced Concrete Bridge, Soil-Structure I
DOI:

Published Date: 2026-05-25 Page No.: 351-367


PERFORMANCE ANALYSIS OF HYBRID ENERGY HARVESTING TECHNIQUES FOR WBAN APPLICATIONS

Abinaya S, Dr.R.Sittalatchoumy (Author)
Keywords: Wireless Body Area Network (WBAN), RF Energy Harvesting, Hybrid Energy Harvesting, Thermal Energy, Motion Energy, MATLAB Simulation, Wearable Devices
DOI:

Published Date: 2026-05-25 Page No.: 368-376


Smart Marketing with Snapchat My AI: The Future of Digital Engagement

Surjadeep Dutta, Arunava Mookherjee, Dimple Banerjee, Pritam Chowdhury, Subhra Mukherjee, Ananya Roy (Author)
Keywords: Snapchat My AI, Smart Marketing, Social Media Marketing, Brand Loyalty, Customer Retention.
DOI:

Published Date: 2026-05-25 Page No.: 377-387


Adaptive Multi-Objective Reinforcement Learning-Based Energy-Efficient Routing in Wireless Sensor Networks

GANGAARAAM M R (Author)
Keywords: Wireless Sensor Networks (WSN), Reinforcement Learning, Q-Learning, Energy-Efficient Routing, Multi-Objective Optimization, Packet Delivery Ratio (PDR), Network Lifetime, Load Balancing.
DOI: https://doi.org/10.71366/ijwos03052652159

Published Date: 2026-05-25 Page No.: 388-395


Financial Literacy and Investment Behaviour: How Knowledge and Anticipated Emotions Shape Stock Market Participation Intentions and Financial Word-of-Mouth.

AMIT KUMAR JANGHEL, Dr. Wuppuluru Ramana Rao, AMIT KUMAR JANGHEL (Author)
Keywords: financial literacy, anticipated emotions, stock market participation, investment intention, word-of-mouth, behavioural finance, SEM
DOI: https://doi.org/10.71366/ijwos03052612213

Published Date: 2026-05-29 Page No.: 396-404


Subaltern Women and Marginal Voices in the Fiction of Shashi Deshpande

Dr.VENUGOPALA B.N., Dr.VENUGOPALA B.N. (Author)
Keywords: Subaltern, marginal voices, patriarchy, silence, feminism, Indian English fiction, female identity, resistance.
DOI:

Published Date: 2026-05-29 Page No.: 405-410


Effects of Service Quality Dimensions on Customer Satisfaction at a Leading Retail Supermarket in Yangon, Myanmar

Pyae Phyo Hein, Pyae Phyo Hein (Author)
Keywords: Service Quality, Customer Satisfaction, Retail, Supermarket
DOI: https://doi.org/10.71366/ijwos03052611864

Published Date: 2026-05-29 Page No.: 411-426


Artificial Intelligence and the Transformation of Capital Markets

Pankaj Kumar Gupta (Author)
Keywords: Impact Of Artificial Intelligence On Capital Market
DOI:

Published Date: 2026-05-29 Page No.: 427-431


ARBITRATION FOR PERSONAL HARM CLAIMS

Mansi Pathak (Author)
Keywords: Arbitration; (ADR); damage; Tort Claims; Judicial Efficiency; Procedural Fairness; Access to Justice
DOI:

Published Date: 2026-05-29 Page No.: 432-437


Intelligent DDoS Mitigation Using Reinforcement Learning

Anushka Gaur, Sagar Choudhary, Gaurav Kumar (Author)
Keywords: DDoS Mitigation, Reinforcement Learning, Deep Q-Network, Software-Defined Networking, Markov Decision Process, Cybersecurity, Autonomous Defense, Network Intrusion Detection
DOI: https://doi.org/10.71366/ijwos03052685238

Published Date: 2026-05-29 Page No.: 438-453


Post-Quantum Cryptography for Cloud Security: Architectures, Challenges, and Migration Strategies

Manisha Tudu, Sagar Choudhary, Nilesh Aggarwal (Author)
Keywords: Post-Quantum Cryptography, Cloud Security, Quantum Computing, NIST Standardization, Lattice-based Cryptography, Hybrid Cryptography, Cryptographic Agility, Shor’s Algorithm.
DOI: https://doi.org/10.71366/ijwos03052601930

Published Date: 2026-05-29 Page No.: 454-468


Assessment of Adverse Drug Reactions and Pharmacological Awareness in Hospital Patients: A Prospective Observational Study

Padige Srivarsha, Gaurav Uppu, Vyshnavi Godishala, Praneetha Kommuri (Author)
Keywords: Adverse Drug Reactions, Pharmacovigilance, Patient Awareness, ADR Reporting, Prospective Observational Study, PvPI, Hospital Patients, Drug Safety 
DOI: https://doi.org/10.71366/ijwos03052633100

Published Date: 2026-05-29 Page No.: 469-488


AI-Driven Network Traffic Anomaly Detection: A Comparative Study of Random Forest, XGBoost, and Deep Learning on the CICIDS2017 Dataset

Ankit Ranjan, Sagar Choudhary, Achint Tiwari (Author)
Keywords: Network Intrusion Detection System (NIDS), Anomaly Detection, Random Forest, XGBoost, Deep Learning, MLP, CICIDS2017, SMOTE, Machine Learning, Cybersecurity.
DOI:

Published Date: 2026-05-29 Page No.: 489-502


Jhol, Memory, and the Maternal Hearth: Food, Identity, and Female Agency in Pratim D. Gupta’s Macher Jhol (2017)

Poushali Chakraborty (Author)
Keywords: Bengali cinema, food studies, foodscape, macher jhol, cultural memory, diaspora, motherhood, identity politics, slow food, culinary authenticity
DOI:

Published Date: 2026-05-29 Page No.: 503-510


Autonomous Threat Detection in Smart Grids

Anuj Dhoundiyal, Sagar Choudhary, Vivek Kumar (Author)
Keywords: Smart Grid, Cybersecurity, Autonomous Threat Detection, Artificial Intelligence, Machine Learning, Deep Learning, IoT Security.
DOI:

Published Date: 2026-05-29 Page No.: 511-522


Digital Transformation and Business Model Innovation in Vietnamese Small and Medium Enterprises: Strategic Implications for Sustainable Competitiveness

Dong Quy An (Author)
Keywords: digital transformation; SMEs; business model innovation; digital economy; sustainable competitiveness.
DOI: https://doi.org/10.71366/ijwos03052659415

Published Date: 2026-05-29 Page No.: 523-531


Influence of Gender-Neutral Fashion On Millennials and Generation Z Consumers’ Behavior: Insights to Inclusivity

John Reyd A. Arabacan, Lareno B. Calinao, Maria Mae S. Faeldonea, Ian B. Arcega (Author)
Keywords: Attitude, brand loyalty, gender-neutral fashion, Generation Z, identity alignment, inclusivity perception, millennials, social norms
DOI: https://doi.org/10.71366/ijwos03052637443

Published Date: 2026-05-29 Page No.: 532-543