A STUDY ON TALENT MANAGEMENT APPROACH WITH REFERENCE TO NUZIVEEDU SEEDS PVT. LTD.

Abstract

Talent management has emerged as a strategic priority in knowledge-driven sectors, particularly in the agribusiness industry where skilled human capital is central to innovation and sustainability. This study examines the talent management approach adopted by Nuziveedu Seeds Pvt. Ltd., one of India’s leading hybrid seed companies. The research investigates the effectiveness of key talent management dimensions including recruitment and selection, training and development, performance management, employee engagement, career growth, recognition, and retention strategies. Primary data was collected through a structured questionnaire administered to 82 employees, representing a cross-section of skill levels and experience categories. The findings indicate that talent management practices are moderately effective, with 69.5% of employees aware of such practices and 73.2% expressing overall satisfaction. However, significant gaps exist in recognition consistency, leadership quality, and career growth equity. A chi-square test confirms no statistically significant relationship between work experience and performance appraisal satisfaction. The study concludes that systematic improvements in training frequency, leadership development, and reward mechanisms are essential for building a future-ready and engaged workforce.