Smart Marketing with Snapchat My AI: The Future of Digital Engagement

Abstract

Artificial intelligence's rapid expansion in social media networks has changed 21st-century digital marketing techniques by providing consumers with individualized and interactive experiences. This study will analyze how Snapchat My AI fits within smart marketing and how it influences consumer retention and brand loyalty. The main emphasis of the study will be on the key influences of AI-based communication, individualized content, real-time communication, engagement, and perceived trust regarding consumer behaviors on Snapchat. A quantitative research method was used to gather data from 150 participants who completed a preplanned set of questions. The data were examined using techniques such as reliability analysis, regression analysis, ANOVA, and chi-square analysis. The study concluded that all variables had an effect on brand loyalty by finding that real-time communication and perceived trust were the most impactful predictors. The results of the study also found that the younger and more engaged the social media user, the more likely they were to respond positively to AI-related marketing communications. This study provides strong evidence that AI technology will continue to play an increasingly important role in developing social media marketing strategies that create a greater level of engagement with customers and develop long-term relationships while creating a competitive advantage for businesses in the digital world. In summary, Snapchat's My AI has shown to be a very valuable smart marketing tool because it is able to provide a personalized and interactive way of communicating with customers and, therefore, positively affect customer retention and brand loyalty.