SAVINGS AND INVESTMENT PREFERENCE OF SALARIED CLASS INDIVIDUAL IN MADURAI CITY

Abstract

This study examines the savings and investment preferences of salaried class individuals in Madurai City with a focus on their personal profile, influencing factors, and perception towards savings and investment. Using a descriptive research design, primary data were collected from 100 salaried respondents through a structured questionnaire, supported by secondary sources. The analysis reveals that most respondents are young, educated, and salaried professionals, with a strong preference for safe, liquid, and income-generating investment avenues. Safety emerges as the most important factor influencing investment decisions, followed by liquidity and rate of return, indicating a risk-averse investment behaviour. Perception analysis shows that regular income generation, rate of return, and safety significantly shape investment attitudes, while factors such as risk awareness, financial knowledge, and investment horizon receive less emphasis. The study concludes that although salaried individuals show awareness of investment options, there is a need for enhanced financial literacy and guidance to encourage informed and balanced investment decisions.