A STUDY ON CUSTOMER PREFERENCE TOWARDS A CLICK TO DELIVERY IN TRICHY

Authors

  • DR. K. R. MAHALAXMI ASSISTANT PROFESSOR, DEPARTMENT OF MANAG, DEPARTMENT OF MANAGEMENT STUDIES, UCE-ANNA UNIVERSITY, TIRUCHIRAPALLI – 620024
     Author
  • V. AJAY STUDENT , DEPARTMENT OF MANAGEMENT STUDIES, UCE-ANNA UNIVERSITY, TIRUCHIRAPALLI – 620024
     Author

DOI:

https://doi.org/10.71366/ijwos03022695214

Keywords:

Customer Preference, Click-to-Delivery, Instant Food Delivery Apps, Customer Satisfaction, Quick Commerce, Trichy.

Abstract

This research aims at comprehending the customer preference for click-to-delivery services in the context of Trichy, with a special focus on instant food delivery applications. The primary objective of this research is to examine the customer usage behavior, level of satisfaction, and factors that influence their preference for quick delivery services. The primary data was obtained from a structured questionnaire survey conducted among the respondents in Trichy. The research throws light on important areas such as delivery time, usability of the application, convenience of payment, accuracy of orders, and reliability of services. The results indicate that quick delivery, easy ordering process, and reasonable pricing are crucial factors in increasing customer satisfaction.

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Published

2026-02-05

Issue

IJWOS VOLUME-03 ISSUE-02 FEBRUARY 2026

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

How to Cite

[1]
DR. K. R. MAHALAXMI , “A STUDY ON CUSTOMER PREFERENCE TOWARDS A CLICK TO DELIVERY IN TRICHY”, Int. J. Web Multidiscip. Stud. pp. 72-88, 2026-02-05 doi: https://doi.org/10.71366/ijwos03022695214 .