Dilution of Geographical Indications

Abstract

Xerox is one of the main example for dilution across the globe. Xerox is the name of the machine manufacturing company which as time passes by replaced the name Photocopy. As dilution is being a greater threat for Trademark across the globe, It affects majorly in another extent for Geographical Indication. In General GI’s doesn’t have a great level of protection across the world as different laws are applied in different countries like for example US protects its GI in their Trademark law itself. Some countries like India have separate laws for GI that too after certain consideration and necessity of the same. Genericide is one of the main reason for dilution of Geographical Indication. Many GIs like the Parmesan Cheese, Feta Cheese are generalized that now the GI protection for the same are only applied in their own country and its not applicable outside their origin country. In this paper we will be looking at various threats that are causing these Dilution and how it can be protected and why it is necessary. We will also discuss on what are the effective measures that has been taken to prevent the same.